Product Owners face increasing challenges. Many companies future depends on the quality of the work of Product Owners. Product Owners act as market specialists (often paired with Product Managers), as translators that bring the understanding to the teams and as innovation catalysts. Those are just some of the responsibilities that Product Owners face on a daily basis. In this full-day workshop we will review some tools to cover each of those responsibilities. These tools will focus on:

• Product Owner self-assessment as a tool for continuous improvement

• Understanding the market from your customers point of view (Lean Startup, Jobs to be done and Vision are some of the topics we cover)

• Helping teams focus on high-value work (Flexible requirements management framework, stories as inventory, helping R&D speed up)

• How to measure product success: Metrics that actually help Product Owners make decisions.

In this workshop we will cover several topics with hands-on exercises. The participants will get a set of thinking and practical tools that they can apply in their work immediately after the workshop. Participants will learn:

Define what is the most valuable work for their products and their teams

One of the most difficult jobs for Product Owners is to define what is value together with stakeholders, and help the team focus on value delivery. We review and discuss models for value definition. The start of the journey from product-centric, to customer-centric Product Ownership.

Measure product success in a manner that facilitates decision making

The role of metrics in Product development is undisputed. But which metrics matter? Which metrics are problematic? And which metrics are down-right wrongheaded? In this workshop we review types of metrics, and define the decision-critical metrics for Product Owners.

Use specific tools to discover and manage product scope

Scope is said to "creep in". In fact, this phenomena is so common we have a word for it, and project management practices to prevent it from derailing our projects. However "scope creep" is not bad, it's called "value discovery!" In this workshop we learn how to take advantage of "scope creep" instead of suffering from it.

Apply a self-assessment tool that fosters personal growth

Product Owners need to continuously develop their skills in multiple areas. In the workshop we review a self-assessment tool that will help PO's and their peers to focus on the areas that have the most impact on the product success. Self-assessment is the core of continuous improvement.

And Much, Much More

Product Ownership is one of the critical aspects of product development. In the workshop we review tools, practices and a coaching approach to help Product Owners grow and learn to focus their effort, and their team's efforts on the success of the product in the market.

• Product Owners

• Product Managers

• Leaders of product organizations

• Project Managers

• Agile Coaches

• Scrum Masters 

Vasco Duarte is an Agile Coach with a long experience in Agile adoption and software product development. 

Having worked in the software industry since 1997  he's worked for companies of all sizes in the product development business.  He is also a regular speaker at Agile conferences all over Europe.

You can find him on twitter: @duarte_vasco or read his latest contributions at: http://softwaredevelopmenttoday.blogspot.com